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Preparing For A Health Fare
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AIM members receive very little exposure to the public working from home so should take every opportunity to participate in public displays of many types.
In order of popularity with us, (as to their effectiveness), some of these are:
- Farmers Markets (not flea markets) weekly if possible and same location always
- A shopping mall Health Fair ( usually Spring or Fall)
- A Small Business Association Expo at a local mall during Small Business Week.
- Support Group meetings for MS, CFIDS, Diabetes, etc.
- Health and Wellness Expos. These can be organized just about anywhere.
- School and college health and science display
- Church Seniors or Womans group gatherings
- Flea Markets
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Tips:
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If there are Small Business or Wellness Networks in your area, join as many as you can handle and commit to being there whenever they set up a show.
The key to familiarity, and therefore customer recall of your product, is to be seen wherever possible, repeatedly and noticeably. A colorful sign is also a good idea.
Go out of your way to develop an eye-catching display format which is easy to transport, set up and take down.
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Other considerations:
Have 100 brochures available on both BarleyLife and Herbal Fiberblend. We recommend you focus specifically on these two products only. No matter what the competition is doing next to you, these two landmark standards for better health will out-sell and out-preform all other products combined. Have other printed matter pertaining to the product and why we need it for people to educate themselves.
For example: newspaper clippings, (copies) on the importance of fiber or the vital nutritional components in green juices. Government reports, magazine articles, AIM’s
Partners is excellent for articles on health.
Distributor produced, and AIM approved brochures on the products. Call or e-mail us if you need a sample for photocopy. We will be happy to send you some material.
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